How I Took My Client's Pinterest Account From 0-100k Reach in Less Than 3 Months
Let’s talk about Pinterest.
Ever since the platform launched and was an “invite-only” platform, I’ve been hooked on it. I love saving all of these ideas and planning out my life into visual categories that are super convenient to refer back to.
Pinterest just gives you the feeling like you’re really getting your life together, and let’s be honest, who doesn’t love that?!
Let’s look at just a few statistics about how people use Pinterest:
According to Sprout Social, 86% of millennial pinners use Pinterest to plan for life’s big moments (DYK millennials are considered one of the hardest generations to market to?)
Also according to Sprout Social, 93% of pinners use Pinterest to plan for purchases. (Umm.. Holy. Hannah.)
Although Pinterest was once considered a “women’s platform”, according to Pinterest 50% of their new sign-ups are now men!
So basically, Pinterest is one heck of a powerhouse that helps connect all sorts of people to the things, ideas, and brands that they align with most.
So how do you make Pinterest work for you?
Pinterest is actually pretty simple in overview - use it genuinely and regularly, and you will be rewarded (and you know we’re all about genuine over here!).
I’m going to share with you the actual steps that I use for each and every one of my Pinterest clients to grow their reach and in turn their web traffic! Following these steps is what brought one of my clients from a starting point of 0 to over a 100k monthly reach and turned Pinterest into her number one traffic driver to her website!
Secret One: Pinterest is basically your brand’s magazine
The very first step to success with Pinterest is to consider your Pinterest profile as if it were your brand’s own published magazine. Consider what major sections you would want to include and what some of those subcategories would be.
Get creative here! These don’t have to be categories that your brand offers, but consider what kinds of things your audience would care about and be interested in.
Here are a few examples of how you might break down major categories and subcategories:
Mommy Blogger: Style (mom style and kids style), Food (family-friendly dinners, grocery shopping on a budget, homemade snacks), Holidays (holiday themed crafts, gift ideas, Halloween costume DIYs)
Health Coach: Fitness (core workouts, running tips, workout outfit inspiration), Motivational Quotes, Healthy Habits (water tracking tips, morning routine suggestions, sleep tips), Food (meal planning ideas, mindful eating tips, weight loss tips)
Photographer: Local (places to see, places to eat, places to hike), Style (seasonal outfits, choosing outfits for shoots, timeless styles), Beauty (hair styles, makeup tutorials, manicure ideas)
Each of your subcategories should become one of your Pinterest boards!
Secret Two: Don’t delete your irrelevant boards - just make them secret!
One of my favorite things about Pinterest is how easy it is to still be able to use it for personal use in addition to business use without having to create a totally separate account thanks to the “Secret” feature!
If you have boards that you love to pin to that maybe aren’t so relevant to your target market, you can just make them secret! This hides the boards from your followers and your profile, but still keeps them active for you to use.
I have a number of secret boards for things like homeschooling, a vision board, a branding board, and even a wedding planning board!
You don’t have to let utilizing your profile for business ruin your own personal experience!
Secret Three: Just keep pinning!
Pinterest likes people who like Pinterest - who would’ve thought, right?!
I’ve heard a lot of numbers thrown around about how many times you should be pinning everyday - but personally I always make sure my clients are pinning a minimum of 10 times per day, with 1-2 pins each day that links to their own content.
This can be done in one of two ways - and luckily neither is wrong!
Manually - set a reminder for yourself once or twice a day to get on Pinterest and pin! This method is great because it’s free, but can be tedious to do on a daily basis.
Don’t get me wrong - I’m on Pinterest everyday for my own personal browsing pleasure! But making sure you’re spreading your content evenly across your boards can take away from how enjoyable your Pinterest experience is supposed to be.
When you’re using a manual pinning strategy, I suggest setting an alarm or reminder for yourself each day. During your pinning time, choose 1-2 pins that link back to your own content (this might be blog posts, a freebie, your Instagram, etc.) and then re-pin 8-10 pins that you find valuable that would also benefit your target audience!
**Bonus Tip: When I used to use a manual pinning strategy, it helped me to have a list of my boards in front of me to make sure I was finding a good variety of topics.
Schedule It - this is my preferred method. I personally use Tailwind for all of my clients (yes that’s an affiliate link - I have a three year old who loves sports and sparkly dresses and that adds up!).
When you schedule your pins ahead of time, you can spend a chunk of time once a week (or once a month - or even longer in between!) to schedule out content and make sure you’re hitting on each of your boards. It’s still completely authentic because you still hand pick what you want to pin, you’re just doing it in one big chunk of time rather than everyday.
This is beneficial for a number of different reasons! First, you can make sure you’re distributing pins across all of your boards, meaning the rest of your pinning time throughout the week can just be your typical Pinterest browsing sessions that you love. You also don’t have to worry if you miss a day.
Secondly, you can visually see it all laid out. You can be sure that you don’t have too many of a single type of pin being pinned one after another, and you can see when your own content is going to be pinned.
Finally, at least with Tailwind, a scheduler can help you make sure your pins are being pinned at the most optimal times - meaning when the most people will see them! I fully acknowledge this feature as a major contributing factor behind how I helped my client reach over 100,000 reach in less than three months!
How this particular feature works is with Tailwind’s smart scheduler - you can configure it with how many time slots you want to schedule into each day (I recommend a minimum of 10!) and it will automatically create those slots at times it recommends! You can also choose times manually, but I haven’t had any issues so far with the time slots that Tailwind gives me and each of my clients’ accounts have continued to grow every month that way!
Give Tailwind a try for free!
Tailwind is offering a free trial for your first 100 pins! The free trial is what totally sold me on it - so I highly encourage you to give it a try if you want to start to better utilize Pinterest for your own business.
If you click the button below, you can sign up for the free trial and I’ll get a little bit of a commission if you signup. No pressure - it doesn’t cost you any extra, just gives me a little bit of kickback for recommending you to try one of my favorite programs!