Why Are You So Afraid of Telling People What You Do?
From the date of writing this blog post, I’ve been running this agency for almost eight months. You know what’s crazy about that?
It took me this damn long to shamelessly tell people that.
Here’s how the conversations used to go -
Stranger (we’ll name her Mary): Oh, so do you stay home with your kids?
Me: Yup! I love it!
Mary: Do you do anything for work part time then?
Me: Oh, I just do some marketing stuff.
SOME MARKETING STUFF.
Here I am, promoting people relentlessly and teaching them how to promote themselves like the total bosses that they are, but when I talk about myself I say that I do “some marketing stuff”?!
It was this realization that made me understand it was time to practice what I preach and give myself some freaking credit.
The first time that I openly admitted that I own my own agency, I was pleasantly surprised. I was talking to someone who asked what I was doing now since I left my comfortable desk job at a well-known corporation. That moment I decided to just get over myself, so for the first time confidently said, “Oh I started a marketing and consulting agency! What are you up to these days?”
You know how that turned out? That person (someone who I really respected!) said that it was no surprise to them and that the biggest qualities that they remembered about me were my creativity and my work ethic. Shortly later? They asked if they could start sending me referrals.
We tend to be our own biggest critic.
If we can just get over ourselves long enough to confidently answer the question “what do you do now?”, then we start to actually project the answer out into the world.
It doesn’t matter if you’re a health coach now and you used to be really unhealthy. It means you turned your life around and started making healthier decisions and can help other people do the same.
It doesn’t matter that you had no formal training in photography. If you can take a really good photo, you’re going to get clients.
It doesn’t matter at all where you’ve been, it matters that you’re learning, trying, and growing.
Here’s the thing - if you aren’t willing to admit exactly what you’re doing, then no one is going to know and you’re going to be missing out on a huge chunk of the market that could be looking for exactly what you have to offer.
Stop being afraid to tell people what you do. It’s okay to make big changes. It’s okay to admit you’re just starting out. It’s okay to be really really good at what you do, even if you don’t have a long history to back it up!
Admitting to other people what you do, even if it feels scary, is the only way to start moving in the direction that you want to go. The more you grow and mold your future into whatever you want it to be, the more your work will start to speak for itself that you are doing exactly what you are meant to do.